Screen printing · Decorated in USA

Water-based screen printing you can barely feel.

Rich color, sharp detail and a print that feels like part of the shirt. Soft-hand water-based and discharge inks, printed in the USA.

Soft-hand water-based screen print on a tee, printed by Superluxe Merch in Phoenix
24 hrs quote turnaround
50,000+ pieces a month
7–10 business days to print
50 piece minimum per design
20+ years in business
Water-based printing

Soft hand. Sharp detail. Built to last.

Water-based ink soaks into the fabric, so shirts stay breathable and comfortable and the print lasts. Fewer replacements mean less waste, too.

  1. 01

    Water-based ink

    Our water-based ink gives you rich, vibrant color and sharp detail. After one wash the print melts right into the fabric: super soft, like it's always been there.

    It comes in two versions: regular water-based ink for light shirts, and discharge ink for dark shirts. Both feel far softer than thick, plasticky prints.

    Soft-hand, breathable, built to last
    Close-up of a soft-hand water-based print on a tee
  2. 02

    Discharge ink

    Discharge printing removes the shirt's original dye and replaces it with new color, right in the fabric. The result is a super soft print that doesn't feel like a print at all.

    It works best on 100% cotton, but it can also be used on many cotton-poly blends and some tri-blends. The key is the dye, not just the fabric.

    Discharge ink print on navy shirt, soft hand cyan and yellow graphics with the fabric texture showing through
  3. 03

    Color matching

    Matching Pantone® colors? Our water-based and discharge inks get close. These inks soak into the fabric, so the shirt color affects the final print. We test until the match stays true to your brand.

    Pantone color swatches used for ink color matching
Why Superluxe Merch

Factory-direct. No agency markup.

  • Run by our team, start to finish

    Our team runs every order start to finish, checks it and ships it from our Phoenix warehouse. You deal with the people running your order, not a middleman.

  • Buy direct, skip the agency layer

    Buy direct from the team that runs your order and skip the agency layer. 20+ years in custom merch, 50-piece minimum per design.

  • Quotes within 24 hours

    Send your artwork, quantities and deadline. You get a real quote back within 24 hours.

  • Proven at scale

    $25M+ in client merch sales in the last 12 months and 50,000+ pieces a month. So your merch keeps up when your brand does.

FAQ

Questions, answered.

Not seeing yours? Call 480-248-3379 or send us your project and we'll get back to you within 24 hours.

Get a screen printing quote
What does "soft hand" mean?

"Soft hand" is how a print feels when you touch it. A soft-hand print isn't stiff or plasticky; it feels smooth and light, almost part of the fabric. That's what our water-based prints are made for.

Does water-based ink work on dark shirts?

Yes. For dark garments we use discharge ink, which replaces the shirt's dye with the print color for the same soft feel. For bold color on any fabric, see high-opacity water-based ink.

What's the minimum order?

We have a 50-piece minimum per design. Every order is quoted on quantity, garment and decoration, so tell us what you're planning and we'll price it.

How long does an order take?

Most orders: 7–10 business days to print after proof approval and payment. Rush orders are available when the production schedule allows (rush fees apply).

How do I get a quote?

Use our quote form (water-based printing is preselected) or call 480-248-3379. A team member gets back to you with a quote within 24 hours.

Soft prints, factory-direct.
Quotes in 24 hours.

Send us your artwork, quantities and deadline. Nothing goes to press until you sign off. 50-piece minimum per design. Most orders: 7–10 business days to print after proof approval and payment.