Situation
Demand for one of our brand partners' merch suddenly spiked to 110 times its normal volume. Orders that normally trickled in arrived all at once, and they kept coming.
Challenge
The brand needed a partner that could print, pack, and ship at a scale most agencies can't reach, without handing orders off to shops nobody had vetted and without losing quality.
What we did
We ran our shop around the clock by adding shifts. We hired and trained extra staff, brought more presses and equipment online, and rebuilt our pick, pack, and ship process for speed. Every piece was printed and shipped from our own facility in Phoenix, and none of the work was farmed out.
Results
- 110x normal demand
- 500,000+ pieces printed and shipped
- Under 4 months
- 0 orders outsourced
Turnaround slowed briefly at the start, then returned to normal as the new shifts and process took hold.
Why it matters
Most merch agencies don't own their presses. When a surge hits, your orders end up in someone else's queue. At Superluxe Merch, the people who quote your order are the same people who print and ship it, so we can scale your brand when demand does.