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Situation
Demand for one brand's merch jumped to 110x normal. Then the orders kept coming.
Challenge
Scale production, staffing, equipment, packing and fulfillment at once, without losing control of quality.
What we did
We added shifts and ran around the clock. We hired and trained more people, brought more presses and equipment online, and rebuilt pick, pack and ship for speed. All production was overseen by our team, and every order shipped from our main Phoenix location.
Results
- 110x normal demand
- 500,000+ pieces printed and shipped
- Under 4 months
- 100% shipped from Phoenix
Turnaround slowed at first. It would, at 110x the volume. Then the new shifts, added capacity and fulfillment improvements came online, and it returned to normal.
Why this matters
When demand jumps, you need a team that can add shifts, find capacity and hold the quality bar personally. We supervise the work, and we ship it from our own floor.
Your merch company shouldn't become your bottleneck.