WATER BASED
We’re big believers that stuff should last—and that’s better for the planet too. That’s why we use eco-friendly, water-based inks and high-quality materials to make sure your shirts go the distance. Fewer replacements mean less waste, and that’s a win for everyone.
Our LuxeSoft™ ink is where things really get fun. It gives you rich, vibrant color and crazy-good detail, but the best part? It feels amazing. After just one wash, it’s like the print melts right into the fabric—super soft, like it’s always been there.
We print using water-based ink that actually soaks into the fabric, so your shirts stay breathable and comfy. LuxeSoft™ comes in two versions:
• Regular water-based ink (perfect for light shirts)
• Discharge ink (for dark shirts—it subtly bleaches the fabric for the design)
Both feel way softer than the thick, plasticky stuff you might be used to. So you get standout prints and that lived-in comfort, right from the start.
Discharge printing is kind of like magic for T-shirts. Instead of layering ink on top, it actually removes the shirt’s original dye and replaces it with a new color—right into the fabric. The result? A super soft print that doesn’t feel like a print at all.
People often think discharge only works on 100% cotton, but that’s not the whole story. While it works best on cotton, it can also be used on cotton-poly blends and even some tri-blends. The key is in the dye, not just the fabric. So if you’re going for that soft, vintage feel—discharge might be your new best friend.
Want to match your Pantone® colors? We’ve got you. Our water-based and discharge inks can get you impressively close. That said, it’s good to keep in mind that the shirt color underneath can affect how the final print turns out—especially with water-based inks that soak into the fabric. It’s not an exact science, but with the right approach, we can get a really solid match that stays true to your vision.
What’s “soft hand,” anyway?
In the printing world, “soft hand” just means how a print feels when you touch it. A soft hand means the design isn’t stiff or plasticky—it feels smooth, light, almost like it’s part of the fabric. That’s exactly what we aim for. Our prints are made to be super soft, breathable, and built to last—so they look great and feel even better.
We’re big believers that stuff should last—and that’s better for the planet too. That’s why we use eco-friendly, water-based inks and high-quality materials to make sure your shirts go the distance. Fewer replacements mean less waste, and that’s a win for everyone.
Our LuxeSoft™ ink is where things really get fun. It gives you rich, vibrant color and crazy-good detail, but the best part? It feels amazing. After just one wash, it’s like the print melts right into the fabric—super soft, like it’s always been there.
We print using water-based ink that actually soaks into the fabric, so your shirts stay breathable and comfy. LuxeSoft™ comes in two versions:
• Regular water-based ink (perfect for light shirts)
• Discharge ink (for dark shirts—it subtly bleaches the fabric for the design)
Both feel way softer than the thick, plasticky stuff you might be used to. So you get standout prints and that lived-in comfort, right from the start.
Discharge printing is kind of like magic for T-shirts. Instead of layering ink on top, it actually removes the shirt’s original dye and replaces it with a new color—right into the fabric. The result? A super soft print that doesn’t feel like a print at all.
People often think discharge only works on 100% cotton, but that’s not the whole story. While it works best on cotton, it can also be used on cotton-poly blends and even some tri-blends. The key is in the dye, not just the fabric. So if you’re going for that soft, vintage feel—discharge might be your new best friend.
Want to match your Pantone® colors? We’ve got you. Our water-based and discharge inks can get you impressively close. That said, it’s good to keep in mind that the shirt color underneath can affect how the final print turns out—especially with water-based inks that soak into the fabric. It’s not an exact science, but with the right approach, we can get a really solid match that stays true to your vision.
What’s “soft hand,” anyway?
In the printing world, “soft hand” just means how a print feels when you touch it. A soft hand means the design isn’t stiff or plasticky—it feels smooth, light, almost like it’s part of the fabric. That’s exactly what we aim for. Our prints are made to be super soft, breathable, and built to last—so they look great and feel even better.